It's not like The Urbanite to promote the same artist and album week in week out. We pride ourselves on having such an eclectic and wide ranging taste in music that we can promote different artists on here every week.
Well J Cole has just killed that this week with the leak of his debut album, Cole World - The Sideline Story.
Put simply, the album is epic and gives The Game's R.E.D album competition for the title of album of the year. Along with the tunes that you have probably already heard of and love, including 'Who's Dat', 'In the Morning', 'Mr Nice Watch' and 'Lights Please', other notable tracks to look out for include 'Cole World' and 'Nobody's Perfect', featuring the return of Missy Elliot!
So it was a no-brainer that for two weeks running the North Carolina rapper gets the title of 'Choon of the Week'. The most difficult thing to decide this week was which choon off the album received the award!
