Progressive Woman Lucy James attended last week’s Conservative Party conference. You can follow Lucy on twitter @lucyjames01
The Conservatives have a “woman problem”.
In order to win a majority in 2015, they need to secure the female vote. But a range of polls have showed that they are losing popularity amongst women. Recently, a leaked internal memo expressed the Party’s growing concerns. It is clear that they are increasingly aware that they need to improve their female appeal.
If the past year of their coalition leadership is anything to go by, they still have some way to go.
Firstly, there have been the cuts. To begin with, the Coalition failed to undertake a gender impact assessment. Women are now disproportionately bearing the financial burden: as childcare costs increase, child tax credits are frozen; women have been hardest hit by pension reform; two thirds of the public sector jobs that have been cut were held by women; the rise in unemployment is higher amongst women than men.