This week is a big week for Ed Miliband. On this day last year he had just been elected as the new leader of the Labour party after defeating his older brother in what was a closely fought contest. In his victory speech he promised a new vision from the party, one that broke with the toxic environment that plagued Gordon Brown's government in it's last few months. His aim was to offer a credible alternative to the coalition government and convince the British public that Labour was once again fit for office.
It is safe to say that, one year on, many people have yet to be convinced by Ed's approach. A recent poll conducted by the Mail on Sunday saw a majority of voters stating their preference for David, rather than Ed, Miliband as Labour leader, with 39% of Labour voters even stating that they wanted the former Foreign Secretary to take over from his brother.
Many people we talk to do not know what the younger Miliband represents as leader of the party, what his vision for Labour is and how he plans to solve Britain's economic problems.
There are many reasons for this.
